Phone
names make it easy for customers to remember and call a company. A customer simply spells the name, product or service they
are looking for using the letters on their telephone keypad.
Phone names have been popular overseas for many years and Australians are now eagerly embracing them. They are very easy for consumers to remember and they can boost advertising response rates by over 450%* compared to a standard phone number.
People have trouble remembering numbers, but they can’t forget names. That's why even after the ads stop, the calls just keep coming.
*Research by Phone Name Marketing showed a 450% increase in response when a phone name is used in comparison to a standard phone number on radio
are looking for using the letters on their telephone keypad.
Phone names have been popular overseas for many years and Australians are now eagerly embracing them. They are very easy for consumers to remember and they can boost advertising response rates by over 450%* compared to a standard phone number.
People have trouble remembering numbers, but they can’t forget names. That's why even after the ads stop, the calls just keep coming.
*Research by Phone Name Marketing showed a 450% increase in response when a phone name is used in comparison to a standard phone number on radio
1. What are phone names?
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